Brand new Excecutive Creative Director of the oh-so famous brand Coach finally launched his first campaign!
The photos, taken by Steven Meisel (Vogue Italia), try to reflect "the new spirit of the Coach girl—effortless, youthful, personal, authentic and innately cool" , as Vevers said.
The most important part of the campaign was to high-lighten Staten Island to bring back to life that New York essence Coach was born into. In this campaign, you can also notice extremely famous pieces like the Apollo sweater, worn by the character Danny in the movie "The Shining". Or those images of Joel Sternfeld, an American artist, dated around 15 years ago!
How do you feel about the new Coach campaign?